Advertising preys on low self esteem and self loathing to convince people to buy things that will make them better in some way. The great American lie is HAVE – DO – BE, one I HAVE the thing they are selling, I can DO what the beautiful people do, then, and only then, I will BE happy. The truth is: BE whoever you need to be, DO whatever it takes and you will HAVE the experience of life you truly want.